Tag campaign links

When you share a link, vidstats can see the referring site but not which of your posts, emails, or buttons it was. Add UTM tags to the URL and it can.

Tagged traffic appears in the Campaigns table on Audience.

Build a tagged link

Take your URL, add a ?, then the tags separated by &:

https://yoursite.com/watch/shawshank?utm_source=newsletter&utm_medium=email&utm_campaign=july-recap

That is a normal link. Paste it anywhere you would paste the plain one.

The five tags

Tag	Answers	Example
utm_source	Where is the link?	newsletter, twitter, reddit
utm_medium	What kind of channel?	email, social, paid
utm_campaign	Which push?	july-recap, black-friday
utm_content	Which link in it?	hero-button, footer-link
utm_term	Which keyword? (paid search)	streaming+analytics

utm_source and utm_medium are enough for most people. Add the others when you need to tell two links in the same campaign apart.

Copy these

Newsletter    ?utm_source=newsletter&utm_medium=email&utm_campaign=CAMPAIGN
X / Twitter   ?utm_source=twitter&utm_medium=social
Reddit        ?utm_source=reddit&utm_medium=social&utm_campaign=SUBREDDIT
Paid search   ?utm_source=google&utm_medium=paid&utm_campaign=CAMPAIGN&utm_term=KEYWORD

Three habits worth keeping

• Lowercase, with hyphens. july-recap and July Recap are counted as two campaigns.
• Never tag your own internal links. A UTM tag on a link between two of your own pages starts a new attribution mid-visit and splits one session in two.
• Tag every link in a campaign, or none. Untagged traffic from the same source lands under Direct or Referral instead, which makes the campaign look smaller than it was.

Verify

Open one of your tagged links yourself, then open Audience. Your visit appears in the Campaigns table, and under Paid or Email in Channels depending on the utm_medium you used.